LIFT, the Leaders Innovation Forum for Technology, is a WEF/WE&RF initiative that helps move new water technologies to market quickly and efficiently. Organizations (WEF Member Associations (MAs), water hubs and clusters, state-sections, associations, NGOs) can become LIFT Affiliates, acting as local LIFT partners to help accelerate innovation. LIFT Affiliates are well positioned to understand local needs, serving as main points of contact to connect local innovation interests, activities, and resources with LIFT. LIFT Affiliates help ensure information flows to and from the national program and help to foster and grow a culture of innovation in their region.